FTF will offer data analytics platform to increase player exposure and recruiting.
Toronto, ON August 16, 2021//: Today First Touch Football Canada Inc and Best Athletes Ltd. announced a new partnership that brings together Canada’s leading soccer events and digital organization with a leading sports analytics platform that allows coaches and players to tap into professional-level data tools and performance development analytics to help athletes get recruited.
“Soccer in Canada is far behind sports like basketball and hockey in providing exposure for up and coming athletes. At FTF we are on a mission to change how youth soccer is covered and we are looking forward to leveraging the Best Athletes platform to help give players an extra edge in getting noticed and recruited. We see a great partnership developing between FTF and Best Athletes as we allow players to take more control of their futures”, said Marcus Hanson, CEO and co-founder of FTF.
FTF will use the Best Athletes data analytics and performance development platform in conjunction with their industry leading soccer Combines, Showcase Events, Top 60 program and digital marketing capabilities.
Steven Caldwell, CEO of Best Athletes and current TSN Soccer Analyst and former captain of Toronto FC remarked “We are thrilled to join forces with FTF as together we change the way Canadian soccer players develop and get recruited. From what we’ve seen, FTF is the North American leader in player promotion and is doing great work in helping young players get the exposure and development they need to be successful. Together we can provide all the tools players and their parents need to really take control of their athletic futures.”
Best Athletes was created to address the gap in athlete performance development by allowing coaches and players to use data science and analytics to benchmark performance and better understand the pathway to University/College opportunities and elite team participation.
About FTF Canada
FTF Canada is a soccer marketing company focused on creating opportunities for young soccer players in Canada. They have taken talented players to the next step in their careers by showcasing talent in various FTF branded events across Canada, while promoting soccer in Canada through their strong online presence.
Marcus Hanson: firstname.lastname@example.org